The internet is the best place to leverage as a tool for marketing your business. It’s cheap, easy to use, and remarkably effective. Most of the opportunities to promote your business online may not even cost you a dime. Yes, you read that right, and you can read that again. The good news is that there are a lot of free ways to advertise your business online. You just need to know where to look. And I’m ready to show you!
Usually, most startup businesses do not have enough money to spend on advertising or promoting their brands. And that’s understandable. But this doesn’t mean that these businesses cannot find better ways to promote their business online without spending so much money.
Before the advent of technology, businesses had limited ways to advertise their products. Most of their efforts went into printing flyers, brochures, postcards, or local advertising newspapers. Fast-forward to the 21st century and the great waves the internet has made. Thanks to the internet, businesses now have numerous opportunities with endless possibilities. Once you know where to place your focus, you can effectively promote your business online.
5 Ways to Promote Your Business Online In 2021
You need to adjust to this technology-driven age and adopt strategies to market your business online. If you would like to promote your business online in 2021, I can show you the exact things you need to do. Join me as we explore five things you can do to promote your business online in the 21st century!
- Social Media Exposure
Social media exposure is more important than it ever was. With over 4 billion people using different social media platforms, it’s a gold mine – if you know how to discover gold. Reaching potential customers via social media is a two-pronged fork. It’s beneficial for marketing products (obviously), and it also significantly increases your website’s search engine rankings (we’ll come to that in a bit).
Therefore, you should channel some of your energies into creating strong social media awareness for you and your brand. The importance of this investment cannot be overemphasized as it has far-reaching effects. Social media is a great way to “hurl” your ads and content at people while they are in their relaxed state. While this may not always convert at first, the awareness it creates is phenomenal. Get people talking about your business, and you’ll see its domino effect on your sales!
Over 40% of buyers point to the influence of social media on their buying decisions. Let your social media pages, content, and ads lead all form a coherent structure and message. Create compelling hashtags and get people to talk about them, repost, share, etc. When you upload content on your website, allow people to easily share it via popular social media platforms such as Twitter, Facebook, Instagram, WhatsApp, etc. You can also go a step further by engaging customers – both potential and buying – in discussions and show that you and your business care for their needs.
- Own A Website
It is impossible to overemphasize the importance of owning a website. If you want to run a successful business in 2021 and beyond, a website is indispensable. We could spend the next 5 minutes discussing the importance of a website, but we won’t. Why? You can find a detailed discussion on why your business must have a website here! (link to the article)
Websites give businesses a professional outlook and brand credibility. A website will help your business to reach more people and connect with your customers directly. It is necessary to note that your website must be active (you must upload content at regular intervals). Regular content uploads can increase organic traffic to your site with more content for customers to interact with.
Your website or blog should have a streamlined purpose – promoting your business or brand. Therefore, you should resist the temptation of posting irrelevant content to the site. A blog for your business is one of the top cost-efficient and easiest ways to promote your business in 2021. If done right, you can increase traffic and multiply your sales volume, giving you an edge over others in your industry.
- Focus on Search Engine Optimization (SEO)
Optimizing your company’s website would make it easier for people to find your business online through various search engines. With this, more customers can find you via search and reviews. After bringing people to your website, you must have engaging content. A useful landing page, About US page, and other page copy should be written with conversion in mind.
A website optimized for conversions has better metrics to make google rank your site higher in the search engine. Your site can continually attract visitors and rake in some cool cash for you with acceptable SEO practices. You can hire an SEO specialist to help you develop your content and manage your website as well.
- Press Releases
Get your business into enough press releases, and you may land a Wikipedia page! Press releases are pivotal to your business’s success because they play crucial roles in your business’s public relations aspect. A press release is a written communication piece with specific and concise information about a circumstance, event, or product launch.
Press releases bridge the gap between conventional media news and social media awareness. Therefore, it will do you a whole lot of good if you periodically release some exciting and engaging details, news, and events surrounding your business. News and gossip get people excited in a lot of ways. Create enough media storm and see how other media outlets pick up your release and promote it within their social networks!
- Join Online Communities
Different online communities cater to the needs of different businesses. What you need to do is find one in your niche and participate actively in it. Be an active member of the community, and you’ll become a reference source sooner than you think. Online communities are great places to meet new people and even do business with like-minded people. Connect with people and loosen up to discuss personal details once in a while.
There are indeed a hundred and one ways to promote your business online. But the overarching need is for you to create an irresistible online presence. Run ads, get excellent customer reviews, use social media, and never forget to network!